Global motorsport CZ NEWS

PEUGEOT SPORT celebrates the sale of the 802nd PEUGEOT 208 RALLY (R2 and RALLY4), this model is the best-selling car of the brand and a reference in two-wheel drive rally cars. Let’s take a look at this international and unique success.

The 208 Rally4 was launched in 2018 and is based on the last production model of the PEUGEOT 208 embodying its aesthetic exterior. The 208 Rally4 is competing across the world and especially in Europe, Latin America, and the Middle East. According to Mayeul Tyl, Peugeot Sport Racing Shop Director, the success of this car is thanks to the values of customer racing at the heart of the brand's DNA: performance, reliability, and drivability. It’s a car with low cost per kilometre and so, cost-reduced, which is a key element in its success among drivers and teams. The PEUGEOT 208 Rally4 preserved the qualities of its predecessor's exceptional chassis and took steps in performance and reliability of its engine.

Starting from a blank page at the launch of the Rally4 project, the Peugeot Sport teams used the qualities of the EB2 road engine. The PEUGEOT 208 Rally4 is a car that is easily driven, that requires little work to unlock performing setups. This model satisfies all clients, from the drivers, the investors, to the mechanics that will run the car. The PEUGEOT 208 Rally4 now owns more than 75% of the market share across the world and for François Wales, Peugeot Sport Director, this model and its success is a strong promotional vector for the PEUGEOT brand and the production model of the 208 in particular.

In the Middle East and Latin America, the PEUGEOT 208 Rally4 is an effective marketing tool with a strong impact to increase the visibility of the brand, thanks to promotional operations, events, exhibitions, and of course the international championships in which the car is entered. To meet the international success of the 208 Rally4 in Argentina, PEUGEOT opened a supply unit, increasing production in those markets and giving customers in Latin America the possibility to buy a car made in their region, thus supporting the local industry.

Thanks to the aesthetic look of the car, which closely resembles the production model, customers and fans can easily identify with it. Participation in two-wheel drive competitions with the 208 Rally4 allows young drivers to launch their careers in competitive championships where they can learn and grow in a performing, world-renowned car. Thanks to this car, several drivers have reached the highest international level, making it a key tool for developing young talents.

Thanks to the global success of the PEUGEOT 208 R2 and the Rally4, as well as Peugeot Sport’s recognized know-how, the brand remains a leading force in two-wheel drive rallying worldwide.

You can find the PEUGEOT 208 Rally4 competing in championships such as the PEUGEOT 208 RALLY Cup or the Stellantis Motorsport Rally Cup.